To address the ongoing crisis of access to treatment in many parts of the Country, many providers have refined and focused their scope of services on a varied combination of localized geography, patient diagnostic criteria, and economic resources. This session addresses the market segmentation of a patient or case economy explicitly to expand the perspectives of providers to serve more individuals in need. The presentation includes findings, data, and outcomes which offer specific analysis, recommendations, and prescriptive approaches for providers to increase patient access through the expansion of patient and community economic resources.