Addiction is treatable, and high-quality treatment produces recovery. Although faced with difficult circumstances, recovery is achievable through the professionalization of our field, and the enhancement of the tools and understanding of our work. While our profession is addressing industry problems, it is important to acknowledge the remarkable progress made as an addiction treatment field. Join Marvin Ventrell, CEO of NAATP, as he provides a framework for the history and current state of the profession, along with outlining the progressive movements being made in areas of ethics, marketing, quality and outcomes measures.