Program Description

The C-ATM is a first-of-its-kind certification program. It is an industry difference maker that sets the national standard for addiction treatment marketers. The C-ATM is a comprehensive program of study, addressing the most important topics with which new and experienced addiction treatment marketers should be familiar. Through participation in this program, you will:
 
  • Learn best practices and practical tips from renowned legal and industry experts
  • Gain knowledge and experience that differentiates you and improves your practice
  • Earn a widely respected credential that sets you apart from the competition
The C-ATM is comprised of six (6) comprehensive courses. Each course requires approximately six (6) hours to complete, and the entire certificate takes 36 hours. Actual contact time required to obtain a certificate is 5 hours per course.
 
Full C-ATM Courses:
COURSE 1: CORPORATE ETHICS AND COMPLIANCE
Be confident that you comply with behavioral health laws and regulations.
COURSE 2: CONSUMER PRIVACY AND DATA SECURITY
Build solid policies and procedures to protect patient rights and information.
COURSE 3: ETHICAL COMMUNICATIONS IN MARKETING
Build a reputation of steadfast integrity and transparency.
COURSE 4: ADDICTION TREATMENT MARKETING I
Hone your professional marketing, communication and management skills.
COURSE 5: ADDICTION TREATMENT MARKETING II
Be confident your marketing campaigns are compliant with regulations.
COURSE 6: ETHICAL COMPENSATION PRACTICES
Create referral networks and contracts that are ethical and legally compliant.

Courses Offered at Moments of Change 2018

Course 4: Addiction Treatment Marketing I – $360
In this course you examine the fundamental questions, “What is addiction treatment marketing?” and “How is representing a program different than selling one?” You explore key advertising and marketing issues, including the marketer’s role and responsibilities, mission and brand, and professionalism and etiquette. You also consider best practices when interacting with diverse populations of prospective and current patients and families, the admissions team, and the clinical team.
 
COURSE LEARNING OBJECTIVES
  1. Analyze key principles and best practices related to the marketer’s role and responsibilities.
  2. Analyze key principles and best practices related to the practice of advertising and marketing in the field of addiction treatment.
  3. Analyze key principles and best practices related to interacting with diverse populations of clients and team members.
     
 
Course 5: Addiction Treatment Marketing II – $360
In this course you examine the fundamental question, “How do I market my program effectively, ethically, and in compliance with the law?” With legal expert Harry Nelson as your guide, you explore key issues related to addiction treatment marketing compliance and enforcement, including the key stakeholders and applicable federal and state laws. You also consider patient financial responsibility, and best practices related to the potentially abusive practices associated with fees, reimbursement, and services.
 
COURSE LEARNING OBJECTIVES
  1. Analyze key principles and best practices related to healthcare law, compliance, and enforcement.
  2. Analyze key principles and best practices related to potentially abusive practices.
  3. Analyze key principles and best practices related to fees, reimbursements and services.
     
 
Course 6: Ethical Compensation Practices – $360
In this course you examine the fundamental questions, “What are ethical compensation practices in healthcare marketing?” and “Why are they so important?” You explore legal and ethical best practices related to contracts and client rights, compensation of marketers, and call centers and lead generation. You also consider how to avoid common compensation pitfalls, such as fraud and abuse, exploitation, inducements, brokering, and kickbacks.
 
COURSE LEARNING OBJECTIVES
  1. Analyze key principles and best practices related to the legal and ethical compensation of marketers.
  2. Analyze key principles and best practices related to contracts and client rights.
  3. Analyze key principles and best practices to avoid fraud, abuse, inducements, and kickbacks.
 
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