I’m a marketing executive who broke my brain with drugs, lost my mind, and found my way back to tell my story. Not only did I find my way back (with a lot of help); I found something more; more “mind” than I know what to do with. Now I work with mental health marketers offering marketing strategy and insights into connecting with individuals or families going through a mental health crisis.
Objective 1: Explain how your brand should be the cornerstone for every aspect of your organization’s communications.
Objective 2: Demonstrate from personal experience how a well defined brand can break through the "noise" of marketing and lead to actionable steps by a patient in their mental health/addiction recovery journey.
Objective 3: Discuss whether it's possible to get a marketing message through to someone in the midst of a stage 4 mental health crisis.