Bankruptcies and failing industry titans continue to dominate the treatment landscape. Even those that appear successful, are often just scraping by. This is largely the result of poor business fundamentals and even worse marketing tactics. In this seminar, we look at the data, what's wrong, and how to fix it.
Objective 1: Identify fundamental addiction treatment success metrics.
Objective 2: Compare and contrast ineffective vs effective addiction treatment marketing.
Objective 3: Utilize qualitative and quantitative data to determine marketing success.