This presentation will cover the changing role of business development in the substance abuse treatment industry. Changes in incentive programs, admission goals and patient reimbursements have set our practices in a tailspin. Kathy Frossard will talk about local versus national outreach, new technologies for effectiveness and the power of the basics. You will leave with practical tips that you will be able to use in your own facilities. Finally, we will engage in a thoughtful discussion about the direction we will need to take to be successful this year and in the future.