In this session, we will discuss how the public perception of addiction treatment, and of your facility, have a direct effect on your marketing and branding strategies. Your branding must foster a relationship with uninformed consumers in such a way that they can look at your facility and see it as the best choice for their unique needs. Ultimately, it is effective marketing and branding that empower your treatment center to make this relationship work. In such a particularly competitive field as addiction treatment, higher admissions are dependent on your ability to differentiate yourself from other facilities. Remember, you can’t be unique unless you’re actually doing something that sets your center a part from the rest.