Let’s face it, too many centers are dependent on single marketing channels, like Adwords or Facebook, but this is expensive and unsustainable in the long-term. It’s also why we’ve seen so many organizations close down centers or shut their doors completely in the past year. There needs to be a healthy balance of admissions coming from professional referrals and alumni in addition to standard marketing campaigns. This presentation will discuss current trends in the field and what is and isn’t working right now to drive admissions. In addition, it will provide strategic advice on what you can do today to ensure the long-term health and sustainability of your center for tomorrow.