Marketing activities that would normally qualify as ordinary business courtesies if extended to an actual or potential source of referrals in other industries, are often illegal in the context of Federal, State and private payor health benefits programs. In this session, we will discuss whether a number of common marketing practices (such as the use of Patient Brokers or Telemarketing Companies) in the substance abuse treatment community comply with Federal and State statutes prohibiting kickbacks and patient inducements. We will also examine a number of recent civil and criminal cases brought against substance abuse treatment professionals and clinics, along with steps that you can take to better ensure regulatory compliance.